But, in the total 35 million subscribers, most of them are mobile, fixed phone only 772 thousand, reduced 39.6% against the last year. It’s not difficult to recognize that the development of mobile subscribers is much faster than fixed phones ( up 44.7%  as of October 2010).

Only in Hanoi city area, telecom enterprises are loosing about 60 thousand fixed subscribers and estimating in 2010 the revenue from fixed services of VNPT Hanoi only reaches 1,170 billion dong, reduced 13% compared to  2009.

By the end of October 2010, total telephone subscribers estimated about 161 million, increased 40.2% as same period last year,  of which 144 mobile subscribers and 16 million fixed subscribers. The Vietnam Posts and Telecommunications Group (VNPT) keeps the leading position with 11.7 million fixed and 72.1 million mobile subscribers.

Viewing this data,  Vice Minister of Information and Communications Ministry Le Nam Thang noted that the slowdown trend of fixed phone service does not only happen in Vietnam, but it’s also the same situation in many countries in the world as of hot development of mobile services. Through the time, mobile services have shown its conveniences and easy to understand the habits of the users, that’s they will pay for the most comfortable services.

Many people confused with fixed services definition. We have to understand that only fixed phones is loosing customers not fixed services. Because at this stage, we have many others fixed services such as IPTV, Internet services which have the potential development.

Telecom enterprises have pay much for fixed phones expenses but not for fixed infrastructure. In many foreign countries, the investment for fixed infrastructure is much concern, even they have mobile technology 3G and 4G.

However, we have accept the fact that the increasing of mobilization trend in the market and the demand of the users, so it makes mobile becomes the heavy competitors of fixed network. So, in the view of marketing it’s an inevitable competition.