Sharing the same view, Marketing Director of Yahoo Vietnam also said that Vietnam has just exploited only 5% of 3G’s capacity.
However, sharing the different ideas of operators, the telecom enterprises think the main reason for short of 3G technology – based applications is the unreasonable profit sharing mechanism between operators and the content providers. For example, in Vietnam when a mobile application has been made, the operators take 70%, whereas the content providers receive only 30%. In contrast, at App Store of Apple when selling a application the operator takes only 30%, and the content provider receives up to 70%. As the result of this fact, for application development in Vietnam is quite difficult, though the abilities of providers are possible.
More than one year has passed since the day 3G technology first launched in Vietnam by Vinaphone, but the mobile applications for 3G was still very poor, not so many services have met the demands even Vinaphone announced to provide over 50 services and Mobifone was 60 services. Many experts who participated in the seminar agreed that we have to wait for several years for witnessing the mobile applications development and optimization of 3G potential in Vietnam.